Summer 2024 Hydration 101 Reels
Summer 2024 was expected to be the Philippines' hottest to date. In a series of Reels, Nature's Spring head out and talked to students, healthcare workers, office workers, and fitness enthusiasts about the importance of regular hydration wherever they are and whatever keeps them preoccupied in life.
Hydration 101
Student Edition
School year 2023-2024 marks the first time since the pandemic that classes in Philippine schools are conducted in a face-to-face setup for a full time. Students, especially in the collegiate level, are back to braving long commutes, harsh weather conditions, and the regular stresses of simply being a student.We headed to one of Manila's many university districts and had a conversation with students about how hydration is helping them cope with a scorching hot summer and the regular stresses of school.This Reel has reached more than 5.4 million organically. It was viewed by almost 6.7 million times and earned almost 4,000 in engagements from the youth.
Hydration 101
Health Workers Edition
Recognizing the important role healthcare workers play in society, especially in light of the recent pandemic, we talked to community health workers and asked them how regular hydration helps them stay alert, active, and ready to respond to any emergency.This Reel has reached more than 6.2 million people organically and was viewed by almost 7.4 million times. It also earned 4,000 in engagements, including comments praising healthcare workers.
Hydration 101
Office Workers Edition
According to reports, the Philippines ranks second to the last in work-life balance globally. Many Filipinos believe in the importance of working hard in order to provide for their families, achieve their professional goals, and get a sense of fulfillment. But this often lead to neglecting taking care of oneself, including forgetting to hydrate.In this Reel, we talked to young professionals along the Philippines' central business district and had a conversation with them about why keeping hydrated is important.The Reel reached almost 5.5 million people organically and earned almost 6.8 million views. It also received more than 3 thousand engagements, including comments from young professionals who agree that keeping hydrated, especially on summers, is very important for anyone who's working hard to make a living.
Hydration 101
Fitness Enthusiasts Edition
The COVID-19 pandemic has made Filipinos more conscious about their health and the importance of keeping an active lifestyle. In this Reel, we talked to fitness enthusiasts and asked them why keeping hydrated is an essential part of maintaining one's good health.This Reel reached almost 5.7 million people organically, and earned 6.9 million views and more than 3,500 engagements.